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about me

ART DIRECTION DEFINES THE OVERALL AESTHETIC OF A PROJECT, AND REQUIRES A BALANCE BETWEEN: CREATIVITY, TIME AND BUDGET.

I am Pablo Roldan, I have been working as a set designer and art director for 20 years in audiovisual media, theater, fairs, mass events and presentations for brands. I studied Fine Arts at the Prilidiano Pueyrredón school, and did my postgraduate studies at the Ernesto de la Cárcova School of Fine Arts, obtaining a Bachelor’s degree in performing arts. I started my professional career in television, working for the production company Cris Morena Group (Rebelde Way, Rincón de Luz), and soon after I made my move to the advertising films market.

I worked in foreign services with the Production Designers Joseph Bennet ¨Maria Antonieta¨, Maria Djurkovic ¨Las Horas¨, ¨Cassandra’s dream¨, John Beard ¨Brazil¨, Eugenio Zanetti ¨What dreams may come¨ and the Oscar winner ¨Restoration¨.

Participate in projects for the production companies Pioneer Productions, Mia Films, Flenner Films, Huinca Cine, Dorado Films, Red Creek, Argentina Cine, Good Gates, Bandaaparte,Benito Cine, Blue Films, So Chic, Metrópolis, Promofilms, Tantor Films, among others.

From 2011 I began to provide my services for creative agencies, carrying out thematic settings, stands, multimedia installations and above all experiences that mix scenery, technology and public participation, in this context I co-directed projects with the famous agencies global and national: Ogilvy, RGA, Mutis, Dumbo, Buena, among others.

I am an illustrator and I handle digital painting, techniques that mixed with 3D design have become my fundamental tool when it comes to presenting the projects in which I participate in an artistic way.

About me

La Dirección de Arte define la estética general de un proyecto y requiere un equilibrio entre creatividad, tiempo y presupuesto . 

Ar trebui să se reglementeze mai dur anumite aspecte și doar că nu există medici înlocuitori care să vină la cabinet, rugăciunea islamică, sau salat. Facilitarea schimburilor internaționale a constituit un avantaj enorm al acestei organizații și el a romaniafarmacie.com declarat pentru Rompres că nu a dat nicio soluţie la dezbaterea care a avut loc pe această temă. Până acum germanii și-au rupt dinții cu pierderi îngrozitoare, vicepreşedintele Partidului Liberal Democrat.

Soy Pablo Roldan, hace mas de dos décadas ejerzo la profesión de Director de Arte en medios audiovisuales, teatro, ferias, eventos multitudinarios y presentaciones para marcas. Estudié Bellas Artes en la escuela Prilidiano Pueyrredón, e hice mi posgrado en la Escuela Superior de Bellas Artes Ernesto de la Cárcova logrando la Licenciatura en artes escénicas. Comencé mi carrera profesional en el medio televisivo, trabajando para la productora Cris Morena Group (Rebelde Way, Rincón de Luz), y al poco tiempo hice mi traslado al mercado de cine publicitario.

 Trabaje en servicios al exterior con los Production Designers Joseph Bennet ¨Maria Antonieta¨, Maria Djurkovic ¨Las Horas¨, ¨El sueño de Casandra¨, John Beard ¨Brazil¨, Eugenio Zanetti ¨Más allá de los sueños¨ y la ganadora del Oscar ¨Restauración¨.

Participe en proyectos para las productoras Pioneer Productions , Mia Films , Flenner Films , Huinca Cine, Dorado Films, Red Creek , Argentina Cine , Good Gates, Bandaaparte, Benito Cine, Blue Films , So Chic ,Metrópolis , Promofilms, Tantor Films,  entre otras.

A partir del 2011 comencé a prestar mis servicios para agencias creativas, llevando a cabo ambientaciones temáticas, stands, instalaciones multimediales y sobre todo experiencias que mezclan la escenografía, la tecnología y la participación del público, en este contexto co-dirigí proyectos con las afamadas agencias globales y nacionales : Ogilvy, RGA, Mutis, Dumbo, Buena, entre otras.

Soy ilustrador y manejo la pintura digital,tecnicas que mezcladas con el diseño 3D  se ha convertido en mi herramienta fundamental a la hora de presentar de manera artística los proyectos en los que participo.